Jo Mahan

May 2025 — Present

Associate Director of Digital Marketing

Kennesaw State University · Kennesaw, GA

10-year tenure · Project Manager → Associate Director

• Lead marketing operations strategy for the Administration & Finance division — email, web, and social across 20+ departments and 25+ websites serving 60,000+ students.
• Manage a contact database of 100K+ subscribers; in 2025, executed 479 email campaigns totaling 1.1M sends at a 44% average open rate, more than double the 21.5% industry benchmark.
• Direct HTML email production using Beefree and Constant Contact — dynamic content, segmentation, and performance-driven optimization across every send.
• Oversee website strategy across 25+ properties: CMS migrations, SEO, accessibility compliance, and API integrations.
• Manage and mentor a Web & Digital Strategy Specialist and a Social Media Specialist.
• Analyze KPIs across email, web, and social using Google Analytics and platform-native dashboards to inform strategy.

Jan 2023 — Apr 2025

Digital Marketing Manager

Kennesaw State University · Kennesaw, GA

• Delivered 576 digital marketing projects in FY 2024 with a two-person team, managing intake through reporting via Trello-based workflows.
• Increased email open rates by 132% through systematic A/B testing, audience segmentation, and content personalization.
• Centralized student-facing email communications, eliminating duplication and improving deliverability institution-wide.
• Managed digital marketing budgets and optimized spend allocation across paid and owned channels.
• Maintained website accessibility and compliance standards across all departmental properties.

Nov 2021 — Dec 2022

Marketing and Communications Specialist

Kennesaw State University · Kennesaw, GA

• Managed integrated marketing campaigns for KSU Retail Services (bookstore and dining) across digital, print, and event channels.
• Developed content strategies incorporating interactive and multimedia formats to drive engagement.
• Tracked and analyzed campaign performance, iterating on strategy to improve reach.

Aug 2019 — Nov 2021

Program Manager

Cox Family Enterprise Center, Kennesaw State University · Kennesaw, GA

• Led a full rebranding initiative spanning email, social, marketing collateral, and web copy.
• Managed corporate events for audiences of 300+, overseeing planning, marketing, logistics, and stakeholders.
• Produced newsletters, press releases, and communications materials supporting brand visibility.

Jun 2016 — Aug 2019

Project Manager, Digital Marketing

Kennesaw State University · Kennesaw, GA

• Managed end-to-end digital marketing projects spanning design, video, social, email, and web — on time and under budget.
• Built relationships with internal stakeholders, vendors, and higher education partners to advance institutional initiatives.

Feb 2014 — Jun 2016

eCommerce Manager

CabinetCorp · Kennesaw, GA

• Led full development and launch of two eCommerce websites — branding, design, and digital strategy end to end.
• Drove online sales growth through SEO/UX optimization, product launch campaigns, email newsletters, and social.

Aug 2010 — Jan 2014

Senior Account Manager

EYStudios, Inc.

• Managed eCommerce website redesigns for 80+ active clients, including Inc. 5000 and Internet Retailer Top 500 companies.
• Delivered digital strategy, design consultation, and project management to grow client online presence and ROI.